What are the big stories you want to tell with your organization or company’s vision? What types of risks and barriers will you face? How do we best translate your company’s products and services in order to find your targeted audience?
With our Digital Roadmap™ Assessment and Strategy planning process, we will dig deep to understand your organization’s vision and goals.
Projection Digital will create a customized, cohesive multichannel Digital Roadmap™ Assessment and Strategy Plan. This plan will take into consideration staff capacity and will outline and prioritize digital communications and marketing efforts for implementation.
Assessment and strategy recommendations could include:
- Current website/s evaluation and recommendations
- Social media channels evaluation and recommendations
- Mobile considerations
- Current digital “footprint” evaluation and recommendations (including SEO, SEM, online reviews, and email marketing)
- Online reputation management recommendations
The Digital Roadmap Assessment and Strategy Plan will outline strategy, tactics and the tools needed to grow and measure a sustainable, effective digital presence. The overarching roadmap plan will offer a prioritized menu of options that spells out capacity issues, resources needed and potential ROI to implement recommendations.